Making sure that you are using the best image sizes for your social media platforms can turn your posts and pages from okay to awesome. Although many platforms will allow you to post any size photo, using the suggested image sizes and ratios will make sure your photos look their best for your audience.
Recommended Image Sizes for Instagram:
Although Instagram’s best image size is a 1:1 ratio, we broke it down for those of you who occasionally post horizontal or vertical images in your feed.
o Square: 1080px x 1080px (1:1)
o Vertical: 1080px x 1350px
o Horizontal: 1080px x 566px
o Profile Picture: 110px x 110px (1:1)
– Stories: 1080px x 1920px (9:18)
o 4gb limit
Recommended Image Sizes for Facebook:
Facebook has the most to keep track of in terms of image sizes. When it comes to ads, covers, event covers, stories, and more, it is important that you are optimizing your creative to work with Facebook’s platform so that all your hard work is viewed like it’s supposed to.
– Posts: 1200px x 630px (40:21)
– Profile Picture: 180px x 180px (1:1)
– Ads: 1200px x 628px
– Link Previews: 1200px x 630px (16:9)
– Cover: 820px x 312px
– Event Cover: 1920px x 1080px (16:9)
– Story: 1080px x 1920px (9:18)
Recommended Image Sizes for Twitter:
Twitter has nice spectrum of sizes that you can choose from when it comes to your daily posts – but make sure that you pay attention to how your link preview images are displaying so your images don’t get cut off or distorted.
– Post Minimum: 440px x 220px
– Post Maximum: 1024px x 512px (5mb)
– Link Previews: 800px x 418px (1.91:1)
– Header: 1500px x 500px (3:1)
– Profile Picture: 400px x 400px (1:1)
Recommended Image Sizes for Pinterest:
Pinterest is one of our favorite platforms to get creative with. With such a unique image ratio, there’s lots of room to share your content with eye-catching creative.
o Tall: 600px x 1260px (1:2.1)
o Standard: 600px x 900px (1:1.5)
o Square: 600px x 600px (1:1)
– Profile Picture: 165px x 165px (1:1)
– Board Thumbnails:
o Large: 225px x 150px (37:25)
o Small: 55px x 55px (1:1)
Recommended Image Sizes for LinkedIn:
LinkedIn is very corporate but that’s no excuse to neglect your creative when posting on this channel. Note that your personal and business headers require different ratios and image sizes.
– Posts: 1200px x 1200px (1:1)
– Profile Header: 1584px x 396px (129:8) (4mb limit)
– Business Header: 1536px x 768px (2:1) (4mb limit)